Carolyn S Dean has demystified the cloud of noise that is marketing. In ‘Fully Booked’ , she sets up clear pathways to enhance your dental practice using the latest marketing techniques.
‘Fully Booked’ starts by showing you how to clarify the core reason that you are in practice along with your passion and your ‘why’. It then explains how to identify the ‘DNA of your brand’ and how to create targeted marketing campaigns to grow your dental practice and get more patients.
Whether you starting your dental practice from scratch or addressing your current position ‘Fully Booked’ needs to be read.
Ian Shapland, National Business Development Manager, Elite Fitout Solutions and President, Australian Dental Industry Association (Queensland Branch)