When a great idea or a new book comes along people often say “why hasn’t someone thought of that before?”. This book goes much further than just attracting patients to your practice but makes you think about why you are in business and the importance of incorporating marketing into your overall business plan.
Most of the book is equally relevant to non-dental businesses and on that point I have had my business’s website (MW Partners , Specialist Dental Accountants and Tax Advisers) established and maintained by My Dental Marketing.
With the business of dentistry becoming more competitive than ever, I believe this book is a must read for every dentist who wants to be educated on the core principle of marketing as part of a strategy to run a successful practice.
Albert Gigl, Principal, MW Partners – Specialist Dental Accountants and Tax Advisers