Top Dental Marketing Mistakes and How to Avoid Them

Top Dental Marketing Mistakes and How to Avoid Them

Presented by Carolyn S Dean

Great marketing can make the difference between a highly profitable dental practice and one that simply pays the bills.

Properly developed and well executed marketing activities can connect you with the right patients, and get people talking about your practice. When you invest money in marketing your dental practice, the purpose is to get that money back through quality patients. Yet every practice has its fair share of ups and downs when it comes to marketing. Some marketing activities will work and some won’t. When it comes to marketing, many dental practices don’t realise the mistakes they’re making until it’s too late.

Unfortunately, many dental marketing activities actually lose money because the practice is making very common mistakes. They invest a lot of time, hard work and money, only to lose it all because they failed to develop a solid strategy to properly market their practice. By recognizing these mistakes, you can position yourself to avoid them and implement better tactics that will results in a stronger marketing response for your practice development.

In this talk you will learn how your dental practice should approach marketing, as well as certain pitfalls you should avoid.

Ms Carolyn S Dean
Ms Carolyn S Dean is the author of Fully Booked – Dental Marketing Secrets For A Full Appointment Book and is the Managing Director at My Dental Marketing, which currently manages a portfolio of over 300 practices. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals, having gained a deep understanding of this profession’s problems and pain points in her work providing marketing solutions solely in the dental and medical space.