Dental Marketing Online – Trends And Best Practice In Online Marketing
Presented by Carolyn S. Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
Ms Carolyn S Dean
Ms Carolyn S Dean is the author of Fully Booked – Dental Marketing Secrets For A Full Appointment Book and is the Managing Director at My Dental Marketing, which currently manages a portfolio of over 300 practices. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals, having gained a deep understanding of this profession’s problems and pain points in her work providing marketing solutions solely in the dental and medical space.