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UID:1380-1503014400-1503100799@fullybookeddentist.com
SUMMARY:SA: Retaining Patients To Achieve A Fully Booked ™  Dental Practice
DESCRIPTION:Obtaining Practice Growth Through Nurturing Relationships With Your Existing Patients\nAttracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients. \nMany practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? \nEvery practice wants and needs new patients\, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice. \nIt’s also far easier to sell to existing patients than to new prospects. Acquiring new patients is expensive (five to ten times the cost of retaining an existing one)\, but the average spend of a repeat patient is a huge 67% more. It has been shown that it can take between six to eleven times for patients to see or hear a message before they act on it. Do you know how many ways and how many times you are communicating with your patients? \n‘Don’t put all your eggs in one basket’ goes the old saying. When it comes to marketing your practice\, there is no silver bullet. It is important that you see your practice marketing as a collation of strategies. Creating effective marketing with different patient touch points is key to your success. Your potential patients and existing patients need to experience a number of touch points all reinforcing your brand message before making the decision to come to you. \nCourse topics\n\n? Understand why patients leave\n? How to develop internal marketing strategies\n? Why use email newsletters\n? When to use printed newsletters\n? Using social media\n? Holding dental open house events\n? On-hold messaging\n? Maximising recalls\n\ncharlie
URL:https://fullybookeddentist.com/event/retaining-patients-achieve-fully-booked-dental-practice
LOCATION:Henry Schein Halas SA\, 311 Unley Road\, Malvern\, SA\, 5061\, Australia
CATEGORIES:SA,Seminar
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DTSTART;TZID=Australia/Sydney:20170306T180000
DTEND;TZID=Australia/Sydney:20170306T203000
DTSTAMP:20161209T014216Z
CREATED:20161209T014216Z
LAST-MODIFIED:20161209T014216Z
UID:1338-1488823200-1488832200@fullybookeddentist.com
SUMMARY:SA: Dental Marketing for the Digital World
DESCRIPTION:To have a successful practice you need to understand and embrace the world of digital marketing. The best way to market your practice has changed. Gone are the days of yellow pages advertisements and flyer drops. \nThere is a lot of talk about online marketing\, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing\, but they’re just not sure yet what it is. \nCourse Topics\n\nDiscover the steps to online dental marketing success\nKnow what digital strategies are right for your practice\nLearn the secrets to a great website\nIdentify what social media platforms are right for your practice\nKnow what social media platforms you should be using and why\nLearn tips and best practice for social media marketing\nHear why you need to use Google My Business\nUnderstand why you need to start blogging\nIdentify which Search Engine Marketing strategy is right for your practice\nFind out the difference between Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC)\nHear why it is critical to watch your online reputation\nEvaluate if video marketing is right for your practice\nLearn to reactivate existing clients with the use of email marketing\n\nLearning Objectives\n\nTo grow your practice with the use of digital marketing\nTo enable you to view digital marketing in a totally new light and to see the value in marketing your practice online\nTo understand where you may be going wrong with the digital marketing for your practice\nTo have the tools and knowledge\, and understand what is required to make this happen\nTo be able to easily implement the techniques discussed within your practice\n\nThe aim of this course is to demystify these topics by telling you what you actually need to know and giving you the tools to grow your practice with effective digital marketing and to talk knowledgeably and confidently to your staff or your marketing suppliers. \nThe course will review real examples of dental digital marketing. You can submit your websites and online marketing prior to the event to have your elements of your marketing reviewed at the course. \ncharlie
URL:https://fullybookeddentist.com/event/sa-dental-marketing-digital-world
LOCATION:Henry Schein Halas SA\, 311 Unley Road\, Malvern\, SA\, 5061\, Australia
CATEGORIES:SA,Seminar
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DTSTART;TZID=Australia/Sydney:20161109T180000
DTEND;TZID=Australia/Sydney:20161109T203000
DTSTAMP:20160829T010901Z
CREATED:20160829T003154Z
LAST-MODIFIED:20160829T010901Z
UID:1235-1478714400-1478723400@fullybookeddentist.com
SUMMARY:SA : Surgery Set Up Evening (Henry Schein Halas)
DESCRIPTION:Contemplating a surgery setup? Come along to one of the three free Surgery Setup Evenings to learn about all the intricacies you should address in your plans! \nTopics include: \n\nFinancing – Price Point Medical\nFit out Possibilities and Consideration – Rite Space\nEquipment & Technology Consideration – Henry Schein Halas\nConsumables Setup packages – Henry Schein Halas\nSet Up and Marketing – My Dental Marketing\nPractice Management and Marketing Automation – Software of Excellence\nForum For Discussion – Panel From Above\n\ncharlie
URL:https://fullybookeddentist.com/event/equipment-division-surgery-set-evening-4
LOCATION:Henry Schein Halas SA\, 311 Unley Road\, Malvern\, SA\, 5061\, Australia
CATEGORIES:SA,Seminar
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