BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//‘Fully booked - Dental marketing secrets for a full appointment book’ - ECPv6.17.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://fullybookeddentist.com
X-WR-CALDESC:Events for ‘Fully booked - Dental marketing secrets for a full appointment book’
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Sydney
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20140405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20141004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170829
DTEND;VALUE=DATE:20170830
DTSTAMP:20170411T123933Z
CREATED:20170411T123933Z
LAST-MODIFIED:20170411T123933Z
UID:1382-1503964800-1504051199@fullybookeddentist.com
SUMMARY:NSW: Retaining Patients To Achieve A Fully Booked ™  Dental Practice
DESCRIPTION:Obtaining Practice Growth Through Nurturing Relationships With Your Existing Patients\nAttracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients. \nMany practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? \nEvery practice wants and needs new patients\, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice. \nIt’s also far easier to sell to existing patients than to new prospects. Acquiring new patients is expensive (five to ten times the cost of retaining an existing one)\, but the average spend of a repeat patient is a huge 67% more. It has been shown that it can take between six to eleven times for patients to see or hear a message before they act on it. Do you know how many ways and how many times you are communicating with your patients? \n‘Don’t put all your eggs in one basket’ goes the old saying. When it comes to marketing your practice\, there is no silver bullet. It is important that you see your practice marketing as a collation of strategies. Creating effective marketing with different patient touch points is key to your success. Your potential patients and existing patients need to experience a number of touch points all reinforcing your brand message before making the decision to come to you. \nCourse topics\n\n? Understand why patients leave\n? How to develop internal marketing strategies\n? Why use email newsletters\n? When to use printed newsletters\n? Using social media\n? Holding dental open house events\n? On-hold messaging\n? Maximising recalls\n\nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/nsw-retaining-patients-achieve-fully-booked-dental-practice
LOCATION:ADA NSW Branch\, 69 Nicholson Street\, St Leonards\, NSW\, 2065\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20170302T180000
DTEND;TZID=Australia/Sydney:20170302T203000
DTSTAMP:20161209T012624Z
CREATED:20161209T012624Z
LAST-MODIFIED:20161209T012624Z
UID:1335-1488477600-1488486600@fullybookeddentist.com
SUMMARY:NSW: Dental Marketing for the Digital World
DESCRIPTION:To have a successful practice you need to understand and embrace the world of digital marketing. The best way to market your practice has changed. Gone are the days of yellow pages advertisements and flyer drops. \nThere is a lot of talk about online marketing\, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing\, but they’re just not sure yet what it is. \nCourse Topics\n\nDiscover the steps to online dental marketing success\nKnow what digital strategies are right for your practice\nLearn the secrets to a great website\nIdentify what social media platforms are right for your practice\nKnow what social media platforms you should be using and why\nLearn tips and best practice for social media marketing\nHear why you need to use Google My Business\nUnderstand why you need to start blogging\nIdentify which Search Engine Marketing strategy is right for your practice\nFind out the difference between Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC)\nHear why it is critical to watch your online reputation\nEvaluate if video marketing is right for your practice\nLearn to reactivate existing clients with the use of email marketing\n\nLearning Objectives\n\nTo grow your practice with the use of digital marketing\nTo enable you to view digital marketing in a totally new light and to see the value in marketing your practice online\nTo understand where you may be going wrong with the digital marketing for your practice\nTo have the tools and knowledge\, and understand what is required to make this happen\nTo be able to easily implement the techniques discussed within your practice\n\nThe aim of this course is to demystify these topics by telling you what you actually need to know and giving you the tools to grow your practice with effective digital marketing and to talk knowledgeably and confidently to your staff or your marketing suppliers. \nThe course will review real examples of dental digital marketing. You can submit your websites and online marketing prior to the event to have your elements of your marketing reviewed at the course. \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/nsw-dental-marketing-digital-world
LOCATION:ADA CPD\, 71-73 Lithgow Street\, St Leonards\, NSW\, 2065\, Australia
CATEGORIES:NSW,State
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20161207T180000
DTEND;TZID=Australia/Sydney:20161207T203000
DTSTAMP:20160829T010616Z
CREATED:20160829T002709Z
LAST-MODIFIED:20160829T010616Z
UID:1229-1481133600-1481142600@fullybookeddentist.com
SUMMARY:NSW: Dental Marketing Secrets for a Fully Booked 2017
DESCRIPTION:Learn how develop a strategic marketing plan to enable you to achieve your business goals for 2017. \nAs we begin to wrap up the year 2016\, now’s the time for you to start planning and creating a strategy your dental marketing for 2017. When it comes to business\, Benjamin Franklin’s warning\, ‘By failing to prepare\, you are preparing to fail’\, has never been more apt. Without a well thought out marketing strategy for 2017\, how will you know where you are heading and what you are trying to achieve? \n\nHow will you attract new patients?\nHow will you retain existing patients?\nHow will you achieve your growth practice growth goals?To achieve dental practice success and a fully booked appointment book\, it is essential to build long-term relationships with patients and prospects. It is now more critical than ever for you to make informed choices about marketing your practice in order to consistently attract new patients and retain current ones.\nTake the time now to step back and review your past year of your dental marketing and create a plan for achieving your goals next year. \nAttend this course to learn from the past\, and put together a well thought out and strategic plan to enable you to achieve your business goals for 2017.\n\nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/dental-marketing-secrets-fully-booked-2017-3
LOCATION:ADIA Building\, 757 Elizabeth St\, Zetland\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20161125T190000
DTEND;TZID=Australia/Sydney:20161125T230000
DTSTAMP:20161117T015637Z
CREATED:20161108T020919Z
LAST-MODIFIED:20161117T015637Z
UID:1315-1480100400-1480114800@fullybookeddentist.com
SUMMARY:ADA NSW Women's Study Group Christmas Cocktail Function
DESCRIPTION:The final Women’s Study Group meeting of the year will be a Christmas Cocktail Function on Friday\, 25 November. Enjoy delicious food\, plentiful wine and bubbles featuring a presentation from: \nDental marketing specialist Carolyn Dean\, author of ‘Fully Booked – Dental marketing secrets for a full appointment book’. \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/ada-nsw-womens-study-group-christmas-cocktail-function
LOCATION:ADA NSW Branch\, 69 Nicholson Street\, St Leonards\, NSW\, 2065\, Australia
CATEGORIES:NSW
ORGANIZER;CN="ADA NSW Centre for Professional Development":MAILTO:admin@adacpd.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20161117T180000
DTEND;TZID=Australia/Sydney:20161117T203000
DTSTAMP:20160829T010712Z
CREATED:20160829T003611Z
LAST-MODIFIED:20160829T010712Z
UID:1241-1479405600-1479414600@fullybookeddentist.com
SUMMARY:NSW : Surgery Set Up Evening (Henry Schein Halas)
DESCRIPTION:Contemplating a surgery setup? Come along to one of the three free Surgery Setup Evenings to learn about all the intricacies you should address in your plans! \nTopics include: \n\nFinancing – Price Point Medical\nFit out Possibilities and Consideration – Rite Space\nEquipment & Technology Consideration – Henry Schein Halas\nConsumables Setup packages – Henry Schein Halas\nSet Up and Marketing – My Dental Marketing\nPractice Management and Marketing Automation – Software of Excellence\nForum For Discussion – Panel From Above\n\nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/equipment-division-surgery-set-evening-7
LOCATION:Nurses Association NSW\, 44 O'Dea Ave\, Waterloo\, Sydney\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160827
DTEND;VALUE=DATE:20160828
DTSTAMP:20160829T010803Z
CREATED:20160726T010752Z
LAST-MODIFIED:20160829T010803Z
UID:1176-1472256000-1472342399@fullybookeddentist.com
SUMMARY:NSW : Top Dental Marketing Mistakes and How to Avoid Them
DESCRIPTION:There are a number of dental marketing challenges that dentists face with promoting their practice.\nThe most common issues include:\n\nThey have little or no marketing skills\, as dental schools around Australian still deliver very little in the way of business or marketing training.\nThey have no overall marketing plan or strategy.\nThey have been unsuccessful with their past marketing activities\n\nDental marketing mistakes\nAnd what are the biggest mistakes that dental professionals are making when marketing their practice? There are a large number of common mistakes. These include: \n\nThey have a scattergun and inconsistent approach to marketing.\nThey also often they do not track the ROI of the marketing that they have done / are doing.\nThey do not know the average lifetime value of a patient\, which makes it incredibly hard to set a marketing budget and to think about long term strategies.\nBecause of the overwhelming amount of information\, advice and options relating to marketing they often procrastinate and do nothing.\nThey try and do it all themselves\, and take shortcuts trying to save money\, which can result in failure and frustration.\nThey fail to get the right expert advice\, which can again result in a cycle of failure and disappointment. This often leaves them feeling fearful of attempting anything new.\nMany think that there is a ‘silver bullet’ to solve their marketing issues. This leaves them open to unscrupulous sales people or disillusionment and frustration when their marketing efforts fail.\nMany have bought from disreputable marketing providers who have sold them services and products that don’t deliver and / or they didn’t actually need.\n\nSo how do we overcome the long list of mistakes\, wasted time\, wasted money and hours of frustration? Carolyn has identified 9-steps in marketing a dental practice that when done correctly\, ensure that the dental professionals will not only have an understanding of what they could be doing to successfully market their practice but to also enable them to plan\, track and execute marketing campaigns in an effective manner. \nClick Here to Book\nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/top-dental-marketing-mistakes-avoid-2
LOCATION:Novotel Coffs Harbour Pacific Bay Resort\, Corner Pacific Highway and Bay Drive\, Coffs Harbour\, NSW\, Australia
CATEGORIES:Conference,NSW
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20160609T180000
DTEND;TZID=Australia/Sydney:20160609T203000
DTSTAMP:20160531T130934Z
CREATED:20160517T042449Z
LAST-MODIFIED:20160531T130934Z
UID:1091-1465495200-1465504200@fullybookeddentist.com
SUMMARY:Equipment Division Surgery Set Up Evening
DESCRIPTION:Contemplating a surgery setup? Come along to one of the three free Surgery Setup Evenings to learn about all the intricacies you should address in your plans! \nTopics include: \n\nFinancing – Price Point Medical\nFit out Possibilities and Consideration – Rite Space\nEquipment & Technology Consideration – Henry Schein Halas\nConsumables Setup packages – Henry Schein Halas\nSet Up and Marketing – My Dental Marketing\nPractice Management and Marketing Automation – Software of Excellence\nForum For Discussion – Panel From Above\n\nClick here to register \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/equipment-division-surgery-set-evening-2
LOCATION:Nurses Association NSW\, 44 O'Dea Ave\, Waterloo\, Sydney\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20160525T083000
DTEND;TZID=Australia/Sydney:20160525T173000
DTSTAMP:20160118T002033Z
CREATED:20160118T000804Z
LAST-MODIFIED:20160118T002033Z
UID:925-1464165000-1464197400@fullybookeddentist.com
SUMMARY:Dental Marketing Secrets for a Full Appointment Book
DESCRIPTION:Dental Marketing Secrets for a Full Appointment Book\nPresented by Carolyn S. Dean\nCPD Hours 6.5\n\n\nMarketing your dental practice to attract the right kind of patients\, to keep them active and to ensure they refer you to their contacts to retain them and reactivate them is no easy task. You realise that marketing your practice is getting harder as there are more and more ways to market your dental practice. The rapid changes in online marketing are forever changing and it is almost impossible to keep up. \nTherefore\, you want to be able to focus your main energy on running your dental practice. You want to know that you are using the right marketing tools and techniques to ensure that you are attracting the right new patients\, and creating a long-term relationship with them. \nCourse Topics\nThe course covers a 9-step systematic process in marketing a dental practice that when done correctly\, ensure that dental professionals will not only have an understanding of what they could be doing to successfully market their practice but also enable them to plan\, track and execute marketing campaigns in an eff ective manner.\n\n\nThe following are the 9-steps to build your relationships with your patients and to successfully market your dental practice:\n\n\nSTEP 1. Get back to basics\nSTEP 2. Start with a plan\nSTEP 3. Build the right foundation\nSTEP 4. Attract the right patients\nSTEP 5. Reactivate and retain your existing patients\nSTEP 6. Build your referrals\nSTEP 7. Learn to listen\nSTEP 8. Build your relationships\, partners and profile\nSTEP 9. Remember to review\, refl ect\, revise and retry\n\nLearning Objectives\nThe objective of this course is to help dental professionals better understand how to effectively market their practice\, build long-term relationships with their patients and take the hard work out of dental marketing. The course will review real examples of dental marketing. You can submit your marketing materials prior to the event to have your elements of your marketing reviewed at the course.\n\n\nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/dental-marketing-secrets-for-a-full-appointment-book
LOCATION:Centre for Professional Development\, 71-73 Lithgow Street\, St Leonards\, NSW\, Australia
CATEGORIES:Course,NSW
ORGANIZER;CN="ADA NSW Centre for Professional Development":MAILTO:admin@adacpd.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160516
DTEND;VALUE=DATE:20160517
DTSTAMP:20160314T033721Z
CREATED:20160314T033721Z
LAST-MODIFIED:20160314T033721Z
UID:1039-1463356800-1463443199@fullybookeddentist.com
SUMMARY:Obtaining practice growth through nurturing relationships with your existing patients
DESCRIPTION:LEARN HOW TO IDENTIFY AND USE YOUR PATIENT MARKETING TOUCH POINTS TO MAXIMISE PATIENT GROWTH. \n  \nAttracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients. \nMany practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients\, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice. \nIt’s also far easier to sell to existing patients than to new prospects. Acquiring new patients is expensive (five to ten times the cost of retaining an existing one)\, but the average spend of a repeat patient is a huge 67% more. \nIt has been shown that it can take between six to eleven times for patients to see or hear a message before they act on it. Do you know how many ways and how many times you are communicating with your patients? \n‘Don’t put all your eggs in one basket’ goes the old saying. When it comes to marketing your practice\, there is no silver bullet. It is important that you see your practice marketing as a collation of strategies. Creating effective marketing with different patient touch points is key to your success. Your potential patients and existing patients need to experience a number of touch points all reinforcing your brand message before making the decision to come to you. \nCourse topics\n\nUnderstand why patients leave\nHow to develop internal marketing strategies\nWhy use email newsletters\nWhen to use printed newsletters\nUsing social media\nHolding dental open house events\nOn-hold messaging\nMaximising recalls\n\nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/obtaining-practice-growth-nurturing-relationships-existing-patients
LOCATION:Nurses Association NSW\, 44 O'Dea Ave\, Waterloo\, Sydney\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20160320T133000
DTEND;TZID=Australia/Sydney:20160320T143000
DTSTAMP:20160225T041139Z
CREATED:20160225T041139Z
LAST-MODIFIED:20160225T041139Z
UID:1013-1458480600-1458484200@fullybookeddentist.com
SUMMARY:Dental Marketing Online - Trends And Best Practice In Online Marketing
DESCRIPTION:Dental Marketing Online – Trends And Best Practice In Online Marketing \nPresented by Carolyn S. Dean \nThere is a lot of discussion about online marketing\, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing\, but they’re just not sure yet what it is. \nThis talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing. \nMs Carolyn S Dean \nMs Carolyn S Dean is the author of Fully Booked – Dental Marketing Secrets For A Full Appointment Book and is the Managing Director at My Dental Marketing\, which currently manages a portfolio of over 300 practices. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals\, having gained a deep understanding of this profession’s problems and pain points in her work providing marketing solutions solely in the dental and medical space. \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/dental-marketing-online-trends-and-best-practice-in-online-marketing
LOCATION:Sydney Exhibition Centre\, Sydney Exhibition Centre @Glebe Island\, Sydney\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20160319T103000
DTEND;TZID=Australia/Sydney:20160319T113000
DTSTAMP:20160225T041221Z
CREATED:20160225T041221Z
LAST-MODIFIED:20160225T041221Z
UID:1018-1458383400-1458387000@fullybookeddentist.com
SUMMARY:Dental Marketing Secrets For A Full Appointment Book
DESCRIPTION:Dental Marketing Secrets For A Full Appointment Book \nPresented by Carolyn S Dean \nYou may realise that marketing your dental practice is getting harder as there are more and more ways to market your practice. The rapid changes in online marketing are forever changing and it is almost impossible to keep up. \nYou therefore want to be able to focus your main energy on running your dental practice. You want to know that you are using the right marketing tools and techniques to ensure that you are attracting the right new patients\, and creating a long-term relationship with them. \nThis talk covers a 9-step systematic process in marketing a dental practice that when done correctly\, ensure that dental professionals will not only have an understanding of what they could be doing to successfully market their practice\, but also enable them to plan\, track and execute marketing campaigns in an effective manner. \nMs Carolyn S Dean \nMs Carolyn S Dean is the author of Fully Booked – Dental Marketing Secrets For A Full Appointment Book and is the Managing Director at My Dental Marketing\, which currently manages a portfolio of over 300 practices. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals\, having gained a deep understanding of this profession’s problems and pain points in her work providing marketing solutions solely in the dental and medical space. \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/dental-marketing-secrets-for-a-full-appointment-book-2
LOCATION:Sydney Exhibition Centre\, Sydney Exhibition Centre @Glebe Island\, Sydney\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20160318T133000
DTEND;TZID=Australia/Sydney:20160318T143000
DTSTAMP:20160225T041255Z
CREATED:20160225T041255Z
LAST-MODIFIED:20160225T041255Z
UID:1017-1458307800-1458311400@fullybookeddentist.com
SUMMARY:Top Dental Marketing Mistakes and How to Avoid Them
DESCRIPTION:Top Dental Marketing Mistakes and How to Avoid Them \nPresented by Carolyn S Dean \nGreat marketing can make the difference between a highly profitable dental practice and one that simply pays the bills. \nProperly developed and well executed marketing activities can connect you with the right patients\, and get people talking about your practice. When you invest money in marketing your dental practice\, the purpose is to get that money back through quality patients. Yet every practice has its fair share of ups and downs when it comes to marketing. Some marketing activities will work and some won’t. When it comes to marketing\, many dental practices don’t realise the mistakes they’re making until it’s too late. \nUnfortunately\, many dental marketing activities actually lose money because the practice is making very common mistakes. They invest a lot of time\, hard work and money\, only to lose it all because they failed to develop a solid strategy to properly market their practice. By recognizing these mistakes\, you can position yourself to avoid them and implement better tactics that will results in a stronger marketing response for your practice development. \nIn this talk you will learn how your dental practice should approach marketing\, as well as certain pitfalls you should avoid. \nMs Carolyn S Dean\nMs Carolyn S Dean is the author of Fully Booked – Dental Marketing Secrets For A Full Appointment Book and is the Managing Director at My Dental Marketing\, which currently manages a portfolio of over 300 practices. Carolyn is a widely known seminar speaker and dental marketing consultant working extensively with dental professionals\, having gained a deep understanding of this profession’s problems and pain points in her work providing marketing solutions solely in the dental and medical space. \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/top-dental-marketing-mistakes-and-how-to-avoid-them
LOCATION:Sydney Exhibition Centre\, Sydney Exhibition Centre @Glebe Island\, Sydney\, NSW\, Australia
CATEGORIES:NSW,Seminar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20160226T080000
DTEND;TZID=Australia/Sydney:20160226T170000
DTSTAMP:20160120T050121Z
CREATED:20160120T045742Z
LAST-MODIFIED:20160120T050121Z
UID:980-1456473600-1456506000@fullybookeddentist.com
SUMMARY:Dental Marketing Online
DESCRIPTION:Australian Dental Prosthetists Association – Trends and Best Practice Online Marketing\n  \n  \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/dental-marketing-online
LOCATION:Unnamed Venue\, NSW\, Australia
CATEGORIES:Conference,NSW,Seminar
ORGANIZER;CN="Australian Dental Prosthetists Association":MAILTO:nswadmin@adpa.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151029
DTEND;VALUE=DATE:20151031
DTSTAMP:20160118T002051Z
CREATED:20151012T112501Z
LAST-MODIFIED:20160118T002051Z
UID:881-1446076800-1446249599@fullybookeddentist.com
SUMMARY:Prime Practice Masters Conference (Sydney)- October 2015
DESCRIPTION:This year’s Masters Conference is packed with 2 days of unique content brought to you by our world-class speakers to help build your sustainable business. \nBe among the first dentists in Australia to see a revolutionary new product which will change your business. \nFor bookings – https://primepractice.com.au/ \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/prime-practice-masters-conference-sydney-october-2015
LOCATION:Park Royal Darling Harbour\, Sydney\, NSW\, Australia
CATEGORIES:Conference,NSW
ORGANIZER;CN="Prime Practice":MAILTO: info@primepractice.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20151014T083000
DTEND;TZID=Australia/Sydney:20151014T170000
DTSTAMP:20160118T002100Z
CREATED:20151012T112425Z
LAST-MODIFIED:20160118T002100Z
UID:880-1444811400-1444842000@fullybookeddentist.com
SUMMARY:Dental Marketing Secrets for a Full Appointment Book
DESCRIPTION:Marketing your dental practice to attract the right kind of patients\, to keep them active and to ensure they refer you to their contacts to retain them and reactivate them is no easy task. You realise that marketing your practice is getting harder as there are more and more ways to market your dental practice. The rapid changes in online marketing are forever changing and it is almost impossible to keep up. \nTherefore\, you want to be able to focus your main energy on running your dental practice. You want to know that you are using the right marketing tools and techniques to ensure that you are attracting the right new patients\, and creating a long term relationship with them. \nCourse Topics \nThe course covers a 9-step systematic process in marketing a dental practice that when done correctly\, ensure that dental professionals will not only have an understanding of what they could be doing to successfully market their practice but also enable them to plan\, track and execute marketing campaigns in an effective manner.\nThe following are the 9-steps to build your relationships with your patients and to successfully market your dental practice. \nSTEP 1. Get back to basics\nSTEP 2. Start with a plan\nSTEP 3. Build the right foundation\nSTEP 4. Attract the right patients\nSTEP 5. Reactivate and retain your existing patients\nSTEP 6. Build your referrals\nSTEP 7. Learn to listen\nSTEP 8. Build your relationships\, partners and profile\nSTEP 9. Remember to review\, reflect\, revise and retry \nLearning Objectives \nThe objective of this course is to help dental professionals better understand how to effectively market their practice and to build long term relationships with their patients. The purpose of ‘Fully Booked’ is to take the hard work out of dental marketing.\nThe course will review real examples of dental marketing. You can submit your marketing materials prior to the event to have your elements of your marketing reviewed at the course. \nFor Bookings – Go to www.adacpd.com.au \nCarolyn S DeanCarolyn S Dean is the founder and director of Wellsites and My Dental Marketing.\nCarolyn is writing ‘Fully Booked – Dental marketing secrets to a full appointment book”. To be released in February 2016 and launched at ADX16 in March.\nShe is a widely known seminar speaker and dental marketing consultant who works extensively with dental professionals.
URL:https://fullybookeddentist.com/event/ada-nsw-centre-for-professional-development
LOCATION:Centre for Professional Development\, 71-73 Lithgow Street\, St Leonards\, NSW\, Australia
CATEGORIES:Course,NSW
ORGANIZER;CN="ADA NSW Centre for Professional Development":MAILTO:admin@adacpd.com.au
END:VEVENT
END:VCALENDAR